Nike Air Max SNDR
SevenStore Campaign, 2024
Nike Air Max SNDR: The Prophecy of Retro-Futurism
“The supposed prophecy of a maker’s neoteric hallucinations, the SNDR is readied for a lap around today’s progressive epoch, where hyperreality is simply part of the groove, and streams of information are on-hand in abundance. An antithesis to the archival, the silhouette is charged by such maximalism. And so, the Nike Air Max SNDR Sneaker is not only the style code to, but the catalyst of, our current reality. Welcome to the land of the lived science-fiction.”
Full editorial can be seen
via SEVENSTORE
Client — Nike / SevenStore
Ben Fisher — 3D / Motion Graphics / Graphic Design
Cal Risin — Director / Concept Creation / Creative Direction /
Set Design /
Retouch
DOP:
Joe Ripley
Production:
Cal Risin and Olivia Joan Brown
1st AC:
Ben Langley
Gaffer:
Sachin Parmer
Spark: Chris Bird
Grip:
Steve Avison
Editor:
Carina Etae
Edit Assistant:
Gennesis Pantaleon
Colourist:
Andi Chu
Chamber Design:
Aztec Studios
Sound Design:
Cal Risin and Carina Etae
Photography:
Chelsea Smith
Copywriting:
Millie Throp
