Nike Air Max SNDR
SevenStore Campaign, 2024
Nike Air Max SNDR: The Prophecy of Retro-Futurism
“The supposed prophecy of a maker’s neoteric hallucinations, the SNDR is readied for a lap around today’s progressive epoch, where hyperreality is simply part of the groove, and streams of information are on-hand in abundance. An antithesis to the archival, the silhouette is charged by such maximalism. And so, the Nike Air Max SNDR Sneaker is not only the style code to, but the catalyst of, our current reality. Welcome to the land of the lived science-fiction.”
Full editorial can be seen
via SEVENSTORE
Client — Nike / SevenStore
Ben Fisher — 3D / Motion Graphics / Graphic Design
Cal Risin — Director / Concept Creation / Creative Direction /
Set Design /
Retouch
Joe Ripley — DOP
Cal Risin + Olivia Joan Brown
— Production
Ben Langley — 1st AC
Sachin Parmer — Gaffer
Chris Bird — Spark
Steve Avison — Grip
Carina Etae —Editor
Gennesis Pantaleon
—Edit Assistant
Andi Chu
—
Colourist
Aztec Studios — Chamber Design
Cal Risin + Carina Etae — Sound Design
Chelsea Smith — Photography
Millie Throp—
Copywriting
