Nike Air Presto
JD Sport Campaign, 2021
Graphic elements and creative direction for Nike Air Presto. Heavily inspired by the early 2000’s Nike Alpha Project and its five dot logo, which is still imprinted in the midsole. The textures and treatment also draw on
the transparency and construction of the
external ribcage support structure.
Client — Nike / JD Sports
Studio — Space Between
Ben Fisher — Creative Direction / Graphic Design
for Space Between
3D Animation / Motion Graphics:
Sam Price
Motion Graphics:
Gesture Systems
Motion Graphics:
Jarrad Russell
Sound Design:
Bespoke
