Nike Air Presto
JD Sport Campaign, 2021
Graphic elements and creative direction for Nike Air Presto. Heavily inspired by the early 2000’s Nike Alpha Project and its five dot logo, which is still imprinted in the midsole. The textures and treatment also draw on
the transparency and construction of the
external ribcage support structure.
Ben Fisher — Creative Direction / Graphic Design
at Space Between
Sam Price
— 3D Animation / Motion Graphics
Gesture Systems— Motion Graphics
Jarrad Russell
— Motion Graphics
Bespoke— Sound Design
