BWF

Nike Air Presto
JD Sport Campaign, 2021

Graphic elements and creative direction for Nike Air Presto. Heavily inspired by the early 2000’s Nike Alpha Project and its five dot logo, which is still imprinted in the midsole. The textures and treatment also draw on the transparency and construction of the external ribcage support structure.

Ben Fisher — Creative Direction / Graphic Design at Space Between
Sam Price — Motion Graphics
Bespoke— Sound Design