BWF
Nike Essential Pink
Foot Locker Campaign, 2022

7 pink Nike products packaged into a uniquely playful campaign for Foot Locker. The collection of products needed to cover toddler, pre-school and grade-school sizing. Kat Yu designed each of the product characters for the iconic Nike silhouettes, to be brought to life with motion inspired by retro games.
Client: Nike / Foot Locker
Studio: Space Between

3D Modeling / 3D Animation for Space Between

Kat Yu: Art Direction / Character Design / Graphic Design for Space Between

Motion Graphics, Edit and SFX:  Helena Papageorgiou
Track: Samuel K Sproull