BWF

Nike Essential Pink
Foot Locker Campaign, 2022

7 pink Nike products packaged into a uniquely playful campaign for Foot Locker. The collection of products needed to cover toddler, pre-school and grade-school sizing. Kat Yu designed each of the product characters for the iconic Nike silhouettes, to be brought to life with motion inspired by retro games.

Client — Nike / Foot Locker
Studio — Space Between

Ben Fisher — 3D Modeling / 3D Animation for Space Between
Kat Yu — Art Direction / Character Design / Graphic Design for Space Between
Helena Papageorgiou — Motion Graphics, Edit and SFX
Samuel K Sproull — Track