Nike Tn Red Bellied Black
Foot Locker Campaign, 2021
Campaign creative direction for the Nike Air Max Plus Tn Red Bellied Black re-release. The striking shoes namesake comes from the red-bellied black snake, commonly found all along the east coast of Australia. To bring the shoe to life I worked with 530degres to create a suite of 3D assets heavily inspired by the products name and colourway.
Simultaneously also working with Moonboy Studios and Haze Alieu to capture
motion and stills respectively of the Queensland based artist Lisi to bring him into the virtual desert scene.
Client — Nike / Foot Locker
Studio — Space Between
Ben Fisher — Creative Direction / Graphic Design /
Motion Graphics for Space Between
Talent / Track:
Lisi
3D Modeling / Animation:
530degres
Editing / Animation:
MOONBOY STUDIOS
Photography:
Haze Alieu
Sound Design:
Carlin Leota
Product 3D Model:
Tak Wong
